7 Videos About Social Media You Need to Watch

Social Media can be difficult to understand, which is why I’ve searched for these videos to help explain exactly what it is and how it can be used.

Each video shares an important aspect of new media marketing, everything from personal branding to ROI. If you have a video you’d like to share, I invite you to post a link in the comments section.

Social Media in Plain English:

If you’re giving a presentation on Social Media and your audience just doesn’t get it, it’s probably because you didn’t show them this video.

The CommonCraft Show is great for explaining new technologies and has videos on Twitter, Blogging, and RSS.

This video uses a town that sells ice cream to explain how Social Media is useful and how it can be used.

Authors@Google Charlene Li

We all know that Google employees get awesome perks. One of them is that they get to have live discussions and presentations from authors, candidates, and other thought leaders. Lucky for us they’re all posted on YouTube on the GoogleTalks Channel. If you’re interested in learning new things and hearing from the brightest, I highly suggest subscribing to the channel.

In this video, Charlene Li talks about Social Media. She offers an extremely in depth view at how Social Media can help businesses and be used to support the brand. Her presentation uses real life examples and makes excellent points.

The effect of Social Networking on Brands

Few understand new media better than Seth Godin and Tom Peters. In this OPENForum series they explain the impact of the web on company brands. Seth redefines the word brand and what it means for a company and analyzes how the consumer relationship has changed.

Watch the Video

Social Media ROI

Jason Falls first posted this interview with Katie Delahaye Paine on his blog, along with a great write up on Social Media ROI. Make sure you read it.

The problem with trying to determine ROI for social media is you are trying to put numeric quantities around human interactions and conversations, which are not quantifiable

Capitalize on Social Media

WebProNews gets to interview the smartest people on the web. In this video Mike McDonald talks to Andy Beal and Robert Key about using Social Media. The conversation centered around reputation management and brand monitoring, with some great points being made.

Said Beal, “Companies tend to be late in their reaction. They don’t pay any attention until it actually affects them. The conversations are going on… you can either put your hands over your ears or you can listen and potentially engage… A company should be aware… even if they’re not ready to pull the trigger and jump into the mix.”

Watch The Video

Personal Branding

No one is more exciting to watch speak than Gary Vaynerchuk. He also knows his stuff. At Web 2.0 Expo, Gary talks about how your personal brand is important and how to build it. What’s interesting is that his lessons on personal branding can easily be adopted by larger companies to strengthen their brand online.

Social Networking - good for small business?

In this second part of the OPENForum series, Seth Godin and Tom Peters tackle the question, “Is Social Media useful for small business?”. Together, they deliver a no bullshit answer, explaining how to use it and whether you should be.

Watch The Video