Are You Marketing to the Right People?

Some of you might find the image above funny and exciting, others will see past that and realize the advertiser was marketing to the right people. We could all learn something from this funny yet simple sign…

Deciding Who Your Audience Is

The first step to targeting the right people, is deciding who that is.

Brain storm outside the ordinary, think broad, and then whittle it down.

For example, those of you targeting affiliate marketing, and make money online might consider targeting people who are:

• Affiliate Marketing
• Article Marketing
• Search Engine Optimization
• Internet Marketing
• College Students
• Recent Graduates
• Stay At Home Moms
• Retired Individuals
• New Career
• Online Jobs
• Passive Income

Reaching Your Audience

Once you’ve decided on your audience, it’s time to reach out to them. Research sites and blogs that they would frequent, and consider advertising there.

Also, consider using PPC Advertising to connect with these individuals.

I’ve used, Adwords, Adbrite, and Adtoll in the past. Adwords offers a great placement tool, which allows you to decide what sites are good for you based on different demographics. Adtoll helps you rent out spots on websites on a monthly basis.

Things to Keep In Mind

When targeting a new audience, it’s important to remember conversions.

Be sure to test and analyze, making sure people are attentive to what you say. It’s not smart to sell an expensive product to people with no money, even if they would find it interesting.

Learn to call it quits. When something isn’t working, it’s time to move on. There’s no point in dwelling on a losing strategy.

Remember that demographic size is not everything. The largest pool of people is not always the best. If you have a choice between 1000 people and only 100 convert, you’re better off with an audience of 500 people where 150 people convert.

Marketing is not all about copy writing and advertising budgets. Finding a receptive audience is a huge step. Have you found a good audience? How do you find the people to sell your products to?

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