It’s already understood that branding is important; whether it be showing your logo, face, or name as much as you can to build recognition. But social media has created the possibility for a new type of branding, the idea of tying your site to your personality.

Plurk and Twitter have created an interaction, allowing for bloggers and Internet Marketer’s to add a personality to their reputation. A simple example is digg.com. I really believe that digg would not be what it is now, without Kevin Rose’s fun demeanor. His personality helped build his site, and helps reinforce the digg brand.

How to Brand Your Personality

How exactly do you build this kind of brand? It’s actually quite simple. Networking with as many people as you can helps. Using Plurk and Twitter to connect with people and converse with them strengthens your personality brand.

Two other great sites are ustream.tv or Yahoo Live. Not only do they help you build a personality brand but also help brand your image.

The Perks of a Strong Personality

The rewards from this new type of branding are subtle . Considering that word of mouth marketing is one of the staples of many Internet Marketing campaigns, by having a personality worth talking about, your popularity pushes your site forward.

Also, with a strong personality you can essentially move the value from your site to your persona. This means that no longer does your site build your reputation, but instead your reputation builds your site. At this point most new ventures become more likely to succeed because of the following you, as a person, have built.

By using personality branding you build a value for yourself, as well as your site. Just make sure you’re personable before using this strategy.